“Being associated with such a dynamic organisation, we appreciate not only the balance in life through sports, but also the contribution which sports can give to society and especially those in need,” said Giuliana Isolani, Nestlé Country Manager. 

“We, at Nestlé, are fully convinced of the supporting role that our most loved coffee brand by the Maltese population, Nescafé, could have in achieving goals for a good cause. May this be only the start of a long journey together,” Ms Isolani added. 

The Nescafé 3in1 LifeCycle Challenge 2019 will take 27 cyclists through Vietnam, Laos and Cambodia. Sponsored by Nestlé’s Nescafé 3in1 for two consecutive years, the challenge will take place between 12 and 21 September. The cyclists and support team will fly from Malta on 9 September and will arrive back home on 24 September.

“Simply called Nescafé 3in1 LifeCycle Challenge owing to the three South East Asian countries we are visiting; the cyclists will travel almost 2,000 km in 10 days. The landscape in Vietnam is of rich vegetation and long climbs while in Laos and Cambodia we will see long distances through remote villages, following the Mekong Delta, The finish is at one of the world’s greatest wonders, the iconic Angkor Wat,” said LifeCycle Founder Alan Curry during a press conference yesterday.  

“The temperature is expected to be 30 degrees plus, with humidity levels over 90%. Sleeping will be in tents. When we use the word “challenge”, we really mean daring… and certainly not for the faint-hearted,” Mr Curry continued. 

“It is inspiring to see so many people coming together to give their time, money and expertise in the service of others. Entrepreneurs and our private sector form the backbone of this country. When they harness their abilities and channel this towards social and environmental good, the whole community can only benefit,” said Minister for Economy, Investment and Small Businesses Christian Cardona. 

Helping those who suffer

LifeCycle Malta Foundation is a non-profit organization (NGO) that raises money to support patients suffering from kidney failure and covers the areas of awareness, treatment and research. In order to achieve these goals, the foundation collaborates with the medical staff at the Renal Unit of Mater Dei Hospital and the University of Malta Research Trust (RIDT).

LifeCycle has supported the needs of kidney disease patients and their families for the past 20 years, furthering also awareness of organ transplants in Malta in collaboration with the Transplant Support Group. 

Moreover, the foundation set up last November a new project called Renal Unit Support Health Hub (RUSH) in order to offer a comprehensive support network for patients.

The money collected each year from various businesses and individuals goes towards the needs of kidney disease patients at the Renal Unit, including the yearly support for “Traccia” software, which facilitates the procedure of finding the right match for renal patient compatible with a kidney donor, as the press release sent to BM says.  

In addition, the RUSH project pays for psychological support to approximately 300 kidney patients and kidney donors, offering also free fitness sessions to renal patients undergoing dialysis treatment.

The post Nescafé 3in1 supports Life Cycle Challenge 2019 with €35,000 first appeared on The Malta Business Weekly.

The LifeCycle Challenge for 2019 and 2020 is organising two three-day events, where participants will ride stationary bikes, turning every five minutes of cycling into a €2 donation each.

The first event takes place at the University of Malta from 13 May, Monday, to 15 May, Wednesday, at the Main Quadrangle of the university. The venue will be open from 09:00 to 16:00 every day.

The second event takes place at the city gate (opposite the Maltese parliament building) in Valletta from 16 May, Thursday, to 18 May, Saturday. The venue will be open from 09:00 to 14:00 every day.

LifeCycle organises bike challenges in different countries to generate funding for the needs and care of kidney disease patients and their families. The foundation’s work focuses on three major areas; raising awareness, supporting treatment and research, and working hand in hand with the medical staff of Mater Dei Hospital’s Renal Unit.

This year, the LifeCycle Challenge is being organised for the 21st time, and it will be taking cyclists on a 2,000-km route from Vietnam to Laos and Cambodia ending at the World Heritage site of Angkor Wat temples. Training for the challenge starts this month.

“As part of our Nescafé 3in1 sponsorship we are offering the public the chance to be part of LifeCycle Challenge,” said Alfred J. Borg, Marketing and Corporate Communications Manager at Nestlé. “As much as LifeCycle Foundation has from its very inception sought to instill respect and dignity for renal patients, their families, and the rest of the community through various educational initiatives, Nescafé too seeks to instill respect from the plant, to the farmer, to the community, and ultimately to our consumer,” he added.

“Our aim is to involve sports enthusiasts and the public of all ages, to experience cycling and, at the same time, help us improve the lives of kidney patients. The more people can join us on this stunt, the more we can extend our support. Thanks to our sponsor Nescafé 3in1, we are able to bring the LifeCycle experience closer to the public,” said Alan Curry, LifeCycle Founder.

The LifeCycle Foundation was founded in 1999 in Malta to create awareness and generate support for patients suffering from end-stage renal disease, according to the official page of the foundation. This year the challenge will take place between 9 September and 23 September across Cambodia, Laos and Vietnam.

Donations to the Nescafé 3in1 LifeCycle Challenge 2019 are open and can be provided via sms: 5061 7370 = €2.33; 5061 8920 = €6.99; 5061 9229 = €11.65; or via a call to 5160 2020 =€10, 5170 2005 = €15; and 5180 2006 = €25.

Bank details are the following:
Swift code: VALLMTMT
IBAN number: MT 18 VALL 22013000000014814521017
Bank name: Bank of Valletta
Account number: 14814521017.

The post LifeCycle charity event comes to University of Malta and Valletta first appeared on The Malta Business Weekly.