“This partnership with the Edward de Bono Institute has been of great benefit for Melita, helping to inject new and creative ideas into our marketing strategy,” said Mireille Muscat, Head of Marketing at Melita. “This will help us to better communicate the benefits of using Melita’s infrastructure and products. We also hope that the experience will have given a useful practical insight to the students about what awaits them once their studies are completed,” she added.

“This initiative was a great experience for our students, giving them an opportunity to apply their theoretical knowledge to a practical scenario. The Edward de Bono Institute is committed to building partnerships like this with the private sector as we firmly believe that these initiatives help both students and potential future employers to understand each other’s skills and requirements,” said Margaret Mangion, Senior Lecturer at the Edward de Bono Institute.

The post UM students pitch marketing ideas to Melita first appeared on The Malta Business Weekly.

Along the years, Concept Stadium says it has assisted a number of organisations with their societal, environmental and marketing requirements in line with their service offering. 

“One of the value-propositions since our foundation nine years ago has been to ensure we embark on a sustainable corporate social responsibility (CSR) programme to reward the ecosystem in which we operate. We are proud to have assisted Hospice Malta with their nationwide campaign for Xarabank [local prime-time talk show], on a pro bono basis, to contribute to their future plans of setting up and running of a complex dedicated entirely to providing free comprehensive palliative care to their patients,” said Jonathan Dalli, Founder and CEO at Concept Stadium. 

“From my end personally, and the rest of the team, it has been a great pleasure for us to work on this successful campaign, and we now look forward to embarking on a Public Perception Management Programme as the NGOs consultancy agency, in order to raise the profile of Hospice Malta and their sterling array of services via our marketing and PR capabilities,” he added.

“Informing the general public about the Hospice’s mission and services is crucial. The Concept Stadium will enable us to reach this goal. Their invaluable contribution will also help us to further raise much-needed funds to support an increasing number of families who are passing through very difficult times,“ said Maria Gatt, Hospice Malta Chairperson.

“We are working actively on the planning phase of a complex which will be Malta’s first facility that will significantly enhance the present palliative care services to patients in their own homes and communities as well as through Hospice in-patient services,” she added.

The post Hospice Malta appoints The Concept Stadium as PR agency first appeared on The Malta Business Weekly.

“Once you build a brand and get everything in place, you are left with people, and you need to make decisions,” Mr Smallwood Cassar offers his take on the importance of doing human resources well, talking at the fourteenth session of HR Network Series on 1 March 2018, organised by Salaries in Malta. He says the big challenge is to make people see how an organisation works, who does what, and where the company is headed.

Growing into the largest recruitment firm in Malta since its 2007 establishment, today employing more than 45 people, at the end of last year Konnekt aimed to increase its visibility for job seekers.

In 2018, Konnekt saw unique visitors of its website exceeding 270,000, registered more than 13,000 new candidates and had more than 65,000 jobs posted online. Four months after tweaking the website a tiny bit, they saw an 11.41% rise in new users, increased new registrations by 99.36% and increased new job applications by 17.9%, Mr Smallwood Cassar shares the figures.

What did Konnekt do? When a potential candidate arrived at their website to learn more about a job posting and then decided to leave the page, before they could actually leave, a pop-up window asked them why they were leaving without applying. The pop-up window containing a static image also linked jobseekers to the subpage where they could upload their resumes and could register with the recruitment firm. This increased new registrations by 2%, Mr Smallwood Cassar says.

Konnekt’s marketing team decided to ride the wave and replaced the static image in the pop-up window with a funny video, accompanied by a form for people to complete. This led to a 4.5% increase in contacts for recruiters to work on, according to the marketing chief. Konnekt also learnt that the form would work well with generalist roles, but not with finance and legal candidates, who seemed to be wary of tackling another form.

Mr Smallwood Cassar appears to be conscious about how consumers using different devices behave. While the pop-up window in the big screen is easier to swallow, in a mobile screen it is intrusive, and search engines would also rank such pages behind. As such, instead of a pop-up window, Konnekt used a sticky bar at the top of the browser.

Considering this as a test, Konnekt learnt that people keep changing their behaviour constantly, they are more open-minded and ready for trying new things and that keeping in touch with people by regular updates can pay off. The big take away of this test, as Mr Smallwood Cassar concludes, is that there is potential in the visitors that a website already has, which needs to be used before one would run and try attracting new visitors.

The post Konnekt decides to engage passive visitors for better visibility first appeared on The Malta Business Weekly.