72% of people in Malta used social networks in 2020 – Eurostat

Published by

The Malta Business Weekly

3 years ago

72% of people in Malta aged 16-74 participated in social networks in 2020, according to a survey conducted by Eurostat in the first quarter of that year.

This places Malta well above the EU average of 57%. Social network participation includes activities such as creating a user profile, posting messages or other contributions to social networks.

This is also a 1% increase in Malta over 2019, and a major increase over 2015 when this statistic stood at 60%.

Among EU Member States, the social network participation rate in 2020 was highest in Denmark (85%), ahead of Belgium (79%; low reliability), Cyprus (78%), Finland (75%) and Hungary (74%).

The EU countries with the lowest percentages are Italy (48%), Germany (54%), Bulgaria (55%) and Poland (55%).

In terms of the 16-24 age group in Malta, 93% participated in social networks, while of those in the 65-74 age group, only 31% participated.

In terms of EU-wide statistics, Among younger people in the EU aged 16 to 24 years, almost 9 in every 10 participated in social networks (87%). This share ranged from 79% in Italy to 97% in Denmark. Among older people aged 65 to 74 years, over a fifth (22%) participated in social networks. This share ranged from 10% in Croatia to 60% in Denmark.

The Malta Business Weekly

In 1994, the Malta Business Weekly became the first newspaper fully dedicated to business. Today this newspaper is a leader in business and financial news. Together with the launch of the MBW newspaper, the company started organising various business breakfasts to discuss various current issues that were targeting the business community in Malta.