Atlas Insurance once again sponsored the Digital Marketing Innovation Award during the 2022 edition of the JAYE (Junior Achievement Young Enterprise) Awards Night held on 14 May.
The award was presented to Easybeads, who provided customisable, environmentally-friendly bracelets which raise awareness and help alleviate stress and anxiety problems. The students behind Easybeads carried out diligent market research before developing a strong digital strategy and online presence.
The runners up for the Digital Marketing Innovation Award were Apollo and Stylic.
“Atlas Insurance has supported the Junior Achievement Young Enterprise since 2013 as part of our commitment to provide learning opportunities for youths, which equips them with the skills they need to flourish and start their careers,” said David Cassar, Business Development and Marketing Manager at Atlas Insurance, who presented the award.
Mr Cassar also noted that this award reflects the importance of digital marketing, which allows companies to engage specific audiences and build customer loyalty. He said it is a platform through which companies can stand out from the rest, capture peoples’ attention, and give their brand a sense of personality and unique style.
Over the years, Atlas Insurance has always been impressed with the projects that have emerged from the JAYE programme, and throughout the past months received several well-thought out marketing strategies from which to select a winner.
The Digital Marketing and Innovation was part of the JAYE Finals and Awards Night, which ended an eight-month Company Programme that offers post-secondary school students the chance to propose business ideas and turn them into a reality by the end of the academic year.