Bank of Valletta’s BOV Club left a strong impression during this year’s Freshers’ Week, with a campaign that combined excitement, education, and purpose. This year, BOV focused on promoting financial literacy and well-being among students through engaging activities and competitions, attracting record participation and enthusiasm across campuses around Malta and Gozo.
BOV Club Bike Challenge – Pedal for a goodcause
One of the highlights was the BOV Club Bike Challenge, held at University of Malta, MCAST, and Higher Secondary. Students cycled a total of 632km, meeting the campaign’s set target and leading to the donation of three bikes to St. Patrick’s School. Nearly 1,051 students took part in this challenge, reinforcing the spirit of giving back while staying fit.
“This initiative encourages students to challenge themselves physically, while also supporting a philanthropic cause,” said Daniel Magrin, Head of Marketing and Product Lifecycle Management at Bank of Valletta. Addressing the Challenge winners, he added, “Congratulations on your achievements. I urge you to stay physically, mentally, and financially healthy, and we look forward to supporting you in reaching your financial goals.”
BOV positions itself as bank of choice for youths
This year’s Freshers’ Week also saw a record number of students choosing BOV for their first bank account, also as a result of the simplified onboarding process introduced for students, thereby improving their customer experience. This reaffirms BOV’s role as the Bank of Choice among young adults in Malta. Almost 2,000 students engaged in the “Boss Up Your Financial Knowledge” financial literacy quiz, with 16 winners awarded a €100 Eurosport voucher each for achieving over 80% accuracy.
People and culture team inspires future talent
BOV’s People & Culture team actively connected with students, promoting the Bank’s Student Programs that provide flexible and paid career experiences at MCAST, Junior College, Higher Secondary, and the University of Malta. These initiatives have become a cornerstone of BOV’s strategy to build a strong talent pipeline, with many students transitioning from part-time roles to full-time positions upon graduation. “At BOV students have a wealth of career opportunities across various functions. “We’re always on the lookout for top talent and eager students ready to make their mark and grow with us,” noted Ray Debattista, Chief People and Culture at the Bank.
Bank of Valletta remains dedicated to supporting young people on their academic and financial journeys, reinforcing the message that financial well-being starts early—and BOV is there to help every step of the way.