Minister for the Economy, Enterprise and Strategic Projects Silvio Schembri officially opened Playcon 2024, Malta’s largest video game and esports expo, at the MFCC in Ta’ Qali. The event showcases the rapid growth of the video game development and esports industries, which have become key contributors to Malta’s economy.
These industries are the result of a strategy launched back in 2019, which has successfully taken root and is driving Malta’s digital transformation. “These new economic niches started from an ambitious strategy that we believed in and worked hard on. Playcon is proof that this industry is flourishing in Malta. These are the type of industries that we want to see continue to grow as part of the Malta 2050 Vision,” stated Minister Silvio Schembri.
Malta’s videogame industry has seen remarkable success, with local studios playing a key role in driving innovation. During recent visits, the minister highlighted their role in enhancing Malta’s reputation by producing internationally recognized games, strengthening the island’s position in the global gaming industry. We have grown to host many international esports events such as ESL Pro League with an audience of over 800,000 concurrent viewers showcasing Malta’s ability to bring world-class esports to our shores. Another significant achievement is the announcement that Talon Esports will be opening its European office in Malta.
“These two new economic niches are not only strengthening Malta’s position in the digital innovation sector and contributing to sustainable economic growth but are creating high-quality jobs, many of which are filled by Maltese workers,” said the minister.
He emphasised that investment in education, including Unity courses at MCAST and the University of Malta, has been key in preparing students for these new opportunities. The minister also noted Playcon’s educational component, as more than 3,000 students from 20 schools across Malta and Gozo are expected to attend between today and tomorrow, to learn about career opportunities in these fast-growing industries.
In addition, a business-to-business conference will take place between today and tomorrow morning, with over 20 local and international speakers, and an indie studio showcase featuring 15 international participants. The event also includes an accelerator program, offering startups the chance to pitch their ideas to international partners.
This year’s Playcon is the largest yet, featuring 60 exhibitors, including local game developers, international publishers such as Ubisoft and Kwalee, and prominent figures in the esports industry. Playcon will be open to the general public on Saturday, October 26, and Sunday, October 27, with interactive games, free-to-play areas, and a highly anticipated cosplay competition.