Last Updated on Monday, 23 September, 2024 at 6:08 pm by Andre Camilleri
After an initial investment of €2.4 million in Maltese productions for its television channel TOKIS in 2022, GO has now confirmed it will be increasing its investment in Maltese production houses to €5 million over the coming years. This was announced during the first TOKIS awards held last week.
This investment aims to continue supporting the production of original TV content as well as the airing of existing content to be aired by GO, exclusively for its customers through its GO TOKIS platform.
“Two years ago we had a dream of bringing our stories, our culture and our love for Maltese drama to life. From that dream, TOKIS was born and it’s been an incredible journey. Not only for us but for the thousands of customers who love Maltese content,” said Nikhil Patil, CEO at GO plc.
“Today TOKIS is one of the most viewed channels in Malta with over 5 million views monthly. It has grown considerably and will be viewed and enjoyed by thousands across 3 continents as the GO TV app will become available to Maltese expats worldwide,” he continued.
TOKIS immediately started garnering a lot of success because local audiences continued to show a solid affinity for homegrown content and growing appreciation towards local talent and the Maltese language. It has progressed from drama to discussion shows and promises a broader spectrum of content over the coming years.
“We are continuously looking at ways of improving our customers’ experience. Our customers love Maltese content, and we are giving them more of what they enjoy. We also recognised the financial and other resource constraints the industry was facing, limiting the number of dramas that could be produced yearly. We have the technology, the resources, and the demand, so we knew that content had to be the next step in our customer’s experience,” added Nikhil Patil.
“We are very excited for what’s coming next,” he concluded.
