Keen is crowned Malta’s Agency of the Year

One of Malta’s leading marketing agencies is celebrating after winning a top prize at the prestigious international Ad World Masters awards.

Keen was crowned Malta Agency of the Year 2020 at the Ad World Masters awards, which celebrate and reward exceptional digital marketing studios around the world.

John Falzon, managing director of Keen, said: ‘It’s extremely rewarding to win this accolade for the first time and to be recognised for the hard work and effort our team puts in for each and every one of our clients and campaigns.’

‘Through the quality, creativity and innovation of our team, we’ve built on existing relationships and succeeded to bring a number of exciting new clients on board. We are eager to see them flourish and become a part of their journey to growth.’

Director Carolin Hyzyk added: ‘To start 2021 with this award is a real boost for our team and we can’t wait for what the rest of the year has in store.

‘Being lean in our processes and evolving the business to cater to the latest digital communication platforms, fuels the innovative approach we conceptualise for our brands. This empowers us to be at the top of our game.’

More than 11,000 international marketing firms were ranked by Ad World Masters. A metric from 0 to 10 was used to assess the potential of each agency calculated by algorithms taking into consideration over 160 data measurements.

Ad World Masters chief executive Thomas Lavernhe said: ‘Now more than ever the world needs to rely on some sense of normality and celebrate the wins and achievements after a challenging year for the industry and the world. There certainly seems to be no decline in creativity.’

The title of Agency of the Year is based on an annual score with three possible levels:

Gold for Agency Scores ≥ 9.2

Silver for Agency Scores ≥ 8.7

Bronze for Agency Scores ≥ 8.5.

As a full-service marketing agency based in Xewkija, Keen is proud to have helped to transform the communication of dozens of Maltese businesses across several platforms including web, mobile, social media, TV and radio.

Keen works with clients in a number of sectors, including government, transport, tourism, retail, property, telecommunications, broadcasting, hospitality, solar, science, charity, education, automotive, agricultural, pharmaceutical, professional services and e-commerce.