Lara Caruana instated as company director at VSQUARED and Gadgets

Rachel Cachia and Martina Zammit are proud to announce that Lara Caruana has been instated as a company shareholder and director, a development that forms part of the organisation’s growth strategy and above all its commitment to service quality.

This means that VSQUARED’s and Gadgets’ shareholders are now Rachel Cachia, Martina Zammit, (both of whom are the co-founders and the main shareholders), as well as Justin Camilleri (Director of Photography) and Lara Caruana. 

Lara joined the organisation in 2013, having started out on the production team of Gadgets, and later served as Production Manager and eventually Chief Operations Officer at VSQUARED. She was tasked with leading the company’s growth strategy to be the market leader in video and digital marketing. Lara has now been appointed as the Group’s Chief Commercial Officer.

Commenting on the development, Lara said: “My journey with the company has been inspirational and motivating, to say the least. Over the years, Martina, Rachel and Justin have instilled in me a love and passion for the industry, the work we do and the way we go about it. I’m extremely grateful for my growth within the company and I look forward to an exciting future with this organisation”.

“Over the last couple of years, the digital transformation had to happen faster than ever due to the COVID-19 pandemic, and marketers increasingly adapted to changing virtual and hybrid business landscapes. As Chief Commercial Officer, I will strive to help clients reach new heights with their brands, along with our talented teams.”

VSQUARED CEO Rachel Cachia on her part, said: “This is another major milestone for our organisation. We believe in people – just as we brought in Justin, our Director of Photography, as shareholder, three years ago, Lara is being recognised for the strong sense of dedication and passion demonstrated towards both VSQUARED and Gadgets since she joined nine years ago. We’re confident that she will fulfill her new role successfully with the support of Gadgets’ and VSQUARED’s brilliant teams”.