Last Updated on Thursday, 8 February, 2024 at 12:47 pm by Andre Camilleri
The Malta Business Bureau (MBB) has unveiled its revitalised brand identity. This represents a significant milestone for the organisation, marking exactly 13 years since its last rebranding exercise. MBB’s fresh identity reaffirms its commitment to be always vigilant of the ever-changing trends and exigencies of the business community.
Addressing the launch event, MBB President Alison Mizzi expressed her enthusiasm for the organisation’s transformation. She stated, “MBB has played a pivotal role in the Maltese business landscape by relaying EU policy developments and advocating for the Maltese business interest with EU and national policymakers. Today’s rebranding represents our commitment to continued growth, adaptability, and unwavering support to the local business community to bring it closer to the European Union.”
Chris Vassallo Cesareo and Tony Zahra, Presidents of MBB parent organisations The Malta Chamber and the Malta Hotels & Restaurants Association, also addressed the event to share their views on the MBB’s rebranding. The Malta Chamber President Chris Vassallo Cesareo stated that this rebranding is not merely cosmetic, but it embodies a blend of approachability and professionalism. He added that it embraces a youthful and adaptable spirit that is welcoming for businesses and will contribute to further success.
On his part, MHRA President Tony Zahra explained how the MHRA finds great support in the work offered by the MBB through its knowledge of EU Affairs and the potential implications for businesses. Mr. Zahra stressed MBB’s key role in a very complex legislative process, to put forward the Maltese business position in Brussels to relevant EU officials and legislators, and to intervene where specific proposals may have a negative impact.
This event is considered timely given the major changes taking place within the EU this year, as the current legislature is coming to an end and the European Parliament elections are taking place in June. This will be followed by a new College of Commissioners after summer, which will kick-startthe 2024-2029 term.
In a message delivered by Deputy Prime Minister and Minister for European Funds, Consumer Protection, and Social Dialogue, Hon. Chris Fearne emphasized that in the coming months, in the run-up for the European Parliament elections, we should all unite to promote and defend the principles of democracy that contribute to peace and prosperity. “We must ensure that the new Members of the European Parliament uphold democratic values to continue fostering well-being in our country and throughout the European Union.”
In his closing remarks, MBB CEO Joe Tanti expressed gratitude to all participants for attending the event, and outlined the strategic vision behind the new image. He said, “We are extremely proud with our new brand identity, which reflects our vision, values and mission as leaders in EU-business advocacy for the Maltese business community. This Rebranding reaffirms the MBB’s role as Malta’s Business Gateway to the EU.”
