Malta firm launches powerful new service to boost brands

Published by
The Malta Business Weekly

A Malta-based marketing agency has launched a powerful new tool to help Maltese and international businesses boost their online presence.

Keen has unveiled Keen Serps, a premium Link Building service which is aimed at iGaming companies, web design studios and businesses that do not have specialist search engine optimisation teams.

Managing Director John Falzon said: ‘If you need a bespoke SEO Link Building service to increase both your referral traffic and search engine visibility, we’re the agency for you.’

Keen director Carolin Hyzyk added: With over five years’ experience we have established brilliant relationships with more than 4000 websites who regularly accept our articles.

‘These websites have at least 2000 organic visitors a month according to ahrefs.com. Website categories include home improvement, real estate, casino and betting, corporate, travel, health and fitness, news and many others.’

Why is Link Building so important?

Link Building is an online marketing strategy used by businesses to increase their online presence and rankings for their keywords in search engines such as Google. And it has never been more important for your brand. Other than on-page SEO, the single biggest factor determining your search ranking, is valuable links from other websites. Search engines, such as Google, regard most links to your website as a vote of confidence in your website. Links from websites which themselves have a high ranking are credible and worth most.

What kind of content works best?

  • The best links are usually the ones that come naturally. Try and add something to your site which will encourage other websites to link to you, simply because what you offer is of value.
  • Some websites choose to generate links by running humorous or controversial advertising campaigns which attract attention.
  • Others run a company blog which contains interesting insights, industry data and debates.
Laptop in a coworking space

Who is Keen Serps for?

Keen’s Head of SEO said: ‘KeenSerps is for brands that would like to position themselves as experts with authority in their market. This can be a real estate business, a law firm, an ecommerce store or any other business who is looking to increase their bottom line.’

KeenSerps is a great solution for digital marketing agencies needing to scale their link building outreach without the need to add more to the companies’ headcount.

Why should your business use Keen Serps?

Over the years, Keen has created thousands of backlinks for companies all over the world, from Malta to the UK, US and Australia. Now, KeenSerps creates high quality content in languages other than English, including French, German, Swedish, Spanish and Italian.

KeenSerps promises to deliver high quality content published on real websites to help boost your rankings. Link Building not only makes it easier for prospective customers to find your website on Google, it creates a lead generation machine for your business that works 24/7 to bring in new opportunities. This stuff works, no matter where in the world you are.

For more information, visit www.keenserps.com

The Malta Business Weekly

In 1994, the Malta Business Weekly became the first newspaper fully dedicated to business. Today this newspaper is a leader in business and financial news. Together with the launch of the MBW newspaper, the company started organising various business breakfasts to discuss various current issues that were targeting the business community in Malta.

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