MHRA welcomes record tourism year: “Growth is an opportunity to shape the future we want”

The Malta Hotels and Restaurants Association (MHRA) has welcomed the announcement of a new record year for Malta’s tourism sector, stating that the results reflect sustained vision, investment, and collective delivery across the industry.

MHRA President Tony Zahra stated that, “The figures achieved in 2025 are indeed something to celebrate. These figures confirm that Malta’s tourism strategy has been forward-looking and effective. The results we are witnessing today are the outcome of years of coordinated effort.”

The Association commended the leadership of the Malta Tourism Authority for its strategic positioning of Malta in international markets and its clear alignment with national priorities, noting that the close collaboration between industry and the Authority has been instrumental in delivering results.

“Strong marketing direction, responsiveness to market trends, and continuous stakeholder engagement have been key to maintaining Malta’s competitiveness within the Mediterranean region.”

MHRA also acknowledged the leadership of the Deputy Prime Minister and Minister for Tourism, Dr Ian Borg, for assuming clear political responsibility and steering the industry with confidence.
“His direction has ensured tourism remains a central pillar of Malta’s economic development and is helping to elevate the sector to the next level.”

In this context, MHRA stressed that strong numbers should not be viewed as a threat.

“Growth is not a concern — it is an opportunity. It gives us the space to focus on higher value, stronger economic contribution, and deeper community engagement in line with Malta’s long-term vision.”
MHRA concluded that the current momentum provides the right platform to ensure tourism continues to deliver tangible benefits for the economy, businesses, workers, and residents alike. In this context MHRA President Tony Zahra emphasized that, “In collaboration with the Malta Tourism Authority and all stakeholders, we now need to review, reset and realign the industry to ensure that we remain a sustainable and productive economic sector. Strong performance gives us the right moment to refine our direction and strengthen long-term value.”