PartnerMatrix supports TotoGaming affiliate program

EveryMatrix supported the launch of TotoGaming’s affiliate program through its PartnerMatrix Affiliate Management solution directly integrated with TotoGaming’s current platform as a third party, according to a press statement issued by EveryMatrix.

“As we already have a leading position in the Armenian market both as an online and land-based gaming operator, it was inevitable to extend our services further; therefore we designed a program that will cater the interest of our affiliates at best. Our partnership with PartnerMatrix came naturally since we pursue the same goal – to make affiliates successful through excellent campaigns,” says Victoria Poghosyan, the Deputy COO on Commerce at TotoGaming.

“We’re thrilled to be TotoGaming’s choice for their affiliate platform and looking forward to strengthening this partnership in 2019 as the companies continue to grow together. PartnerMatrix has now considerable expertise in optimising the affiliate channel and leverages its market-leading platform to help operators launch and manage successful affiliate programmes,” adds Levon Nikoghosyan, PartnerMatrix CEO.

PartnerMatrix’s platform recently made available features such as Reactivation Rewards for affiliates, Server to Server (S2S) tracking that improves the accuracy of the conversion, and Player Segmentation for better optimisation of the affiliate rewards. PartnerMatrix also delivers feeds and APIs for affiliates to obtain reports and data automatically.

PartnerMatrix holds gambling licenses issued by the Malta Gaming Authority (MGA/B2B/201/201 and MGA/B2C/163/2008).