Plume enters UK market, launches AI security tool

(source: Unsplash/Vinicinus Amano)

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Smart home platform Plume, unveiled its direct-to-consumer product in the United Kingdom, a new and advanced internet of things (IoT) security service, and its latest piece of hardware PowerPod, according to a press statement by the company. Plume also launched a new artificial intelligence (AI) security solution, for protecting devices in a smart home.

Plume’s launch in the United Kingdom comes less than a year after the introduction of Plume membership in the United States, which is a subscription-based service that includes features such as adaptive WiFi, HomePass and parental controls with customisable profiles.

Plume’s platform snowballed in 2018 through large-scale usage by companies such as Comcast, Bell Canada, Liberty Global, and Samsung. At the same time, by open-sourcing Plume’s device software middle layer called OpenSync, the company expanded through partnerships with Internet Service Providers (ISPs) in Switzerland, Malta, the Cayman Islands, the Netherlands, and now in the UK.

AI solution for better home security

Upon entering the United Kingdom, the company also launched its security offering for US and UK members called Advanced IoT Protection, which is an AI-powered security service designed to protect home IoT devices.

Plume uses AI to identify all devices connected to a home network, detects anomalies in device behaviour, and immediately quarantines devices that have been compromised to prevent a breach from spreading to other devices connected to the home network, the Plume press statement describes. The cloud-solution continually learns patterns of normal device behaviour across a large population of similar devices to spot abnormalities in real time and immediately act to protect users, the company says.

“The ever-increasing demand for smart home performance coupled with the proliferation of IoT devices means connectivity and security are merging and must be addressed jointly and comprehensively,” said Fahri Diner, CEO and co-founder of Plume. “Leveraging our scale as the operator of perhaps the largest software-defined-network in the world, our learnings gathered from a vast population of connected devices uniquely positions Plume to offer the most effective anomaly-based protection of IoT devices.”