Qatar Airways donates ‘selfie’ bench to Hospice Malta

Qatar Airways has donated its “selfie bench” to Hospice Malta. The bench is now in the garden of the new 9,000 sqm residential palliative care facility, currently known as the Adelaide Cini Institute, according to a press statement sent to Business Malta. The facility is set to begin receiving patients by 2021.

The branded bench was used in Qatar Airways’ social media campaign supporting its recent launch of the Malta-Doha route in June.

“Qatar Airways fully understands and embraces the importance of supporting charities and their vital work in the local community,” said Mate Hoffmann, Qatar Airways Country Manager Italy and Malta. “We strongly believe in coming together to support Hospice Malta with such a worthy cause, and are thrilled that our famous ‘selfie’ bench will continue to bring comfort and cheer to the people of Malta in its new home,” the country manager added.

“We are absolutely thrilled with the donation which was dropped off last week,” said Kenneth Delia, Hospice Malta General Manager. The bench will offer our day therapy patients the opportunity for respite and comfort in our tranquil garden space. It is a fantastic initiative on the part of Qatar Airways and we could not be happier to be chosen as the airline’s charity of choice,” the general manager added.

Hospice Malta is a voluntary organisation that offers its services free of charge through a multidisciplinary team of professionals and volunteers, providing and promoting palliative care for those suffering from terminal conditions. The patient-centred palliative care offered targets the relief of pain and other physical symptoms, as well as emotional, psycho-social, and spiritual issues.