betsson | The Malta Business Weekly https://maltabusinessweekly.com A New Voice for Business in Malta Thu, 23 Jan 2020 09:27:21 +0000 en-GB hourly 1 https://wordpress.org/?v=5.8 https://maltabusinessweekly.com/wp-content/uploads/2020/04/bw-favicon.svg betsson | The Malta Business Weekly https://maltabusinessweekly.com 32 32 159130352 Betsson partners with ibet on B2B sportsbook deal https://maltabusinessweekly.com/betsson-partners-with-ibet-on-b2b-sportsbook-deal/7206/ Tue, 14 Jan 2020 09:00:40 +0000 https://maltabusinessweekly.com/?p=7206 Gaming operator ibet has selected Betsson as its sportsbook provider for its upcoming European entry. The deal is Betsson’s first pure sportsbook supplier pact that the group considers stepping stone for its B2B offering.

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]]> Gaming operator ibet has selected Betsson as its sportsbook provider for its upcoming European entry, according to a press statement sent to Business Malta. The deal is Betsson’s first pure sportsbook supplier pact that the group considers stepping stone for its B2B offering.

Malta-based Claymore Group will launch ibet in May before the 2020 UEFA European Football Championship. For the European launch ibet’s partnership with Betsson will include both a technology platform and odds compiling.

“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture,” said Pontus Lindwall, CEO Betsson AB.

“The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou,” said Claymore Group Chairman Paul Fox.

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]]> 7206 Betsson deploys Ada’s AI-powered chatbot service https://maltabusinessweekly.com/betsson-deploys-adas-ai-powered-chatbot-service/2527/ Mon, 15 Apr 2019 11:52:58 +0000 https://maltabusinessweekly.com/?p=2527 Betsson Group builds three AI-powered chatbots through its partnership with Ada, to serve its customer base. The chatbots can quickly hand over the conversation to customer service staff if needed.

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]]> Online gambling firm Betsson Group signed a partnership with Ada, an automated customer experience (ACX) provider, according to a press statement. Using Ada’s [artificial intelligence] AI-powered platform, Betsson Group had built and launched three chatbots that “speak” eight languages to provide its more than 600,000 active customers with 24/7 engagement across the brand’s websites.

Through this automation investment, Betsson aims to strengthen its customer experience through digital transformation for customer convenience while empowering its service agents to take on more complex inquiries that drive customer value, the press statement says.

“At Betsson, we are focused on creating the best possible experience for our customers, and that means the tools we use need to be powerful and flexible enough to match our vision,” said Jesper Svensson, CEO of Betsson Operations. “By implementing Ada’s AI-powered automation, our customers can now trust that support is available anytime they need it, in their first language,” he added.

Ada’s platform enables Betsson to build and launch a chatbot in less than a month, integrate with Betsson Group’s existing live chat provider to provide automated answers in seconds, and to provide a “seamless contextual handoff” from chatbot to live human when requested.

Ada tags the partnership as a landmark in its history. “Betsson Group is consistently honoured with top industry awards that recognize its commitment to driving customer service excellence,” said Mike Murchison, CEO of Ada. “We are proud to work with Betsson to ensure the automated experience matches and enhances the high-quality, award-winning support their customers have come to expect,” the Ada CEO added.

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