Betsson partners with ibet on B2B sportsbook deal

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Gaming operator ibet has selected Betsson as its sportsbook provider for its upcoming European entry, according to a press statement sent to Business Malta. The deal is Betsson’s first pure sportsbook supplier pact that the group considers stepping stone for its B2B offering.

Malta-based Claymore Group will launch ibet in May before the 2020 UEFA European Football Championship. For the European launch ibet’s partnership with Betsson will include both a technology platform and odds compiling.

“This is a milestone for us for many reasons. It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities. We are very proud that the Claymore Group has chosen us as a supplier for their European venture,” said Pontus Lindwall, CEO Betsson AB.

“The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou,” said Claymore Group Chairman Paul Fox.