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Betsson partners with ibet on B2B sportsbook deal

Gaming operator ibet has selected Betsson as its sportsbook provider for its upcoming European entry. The deal is Betsson’s first pure sportsbook supplier pact that the group considers stepping stone for its B2B offering.

Betsson deploys Ada’s AI-powered chatbot service

Betsson Group builds three AI-powered chatbots through its partnership with Ada, to serve its customer base. The chatbots can quickly hand over the conversation to customer service staff if needed.

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