Diamond Fibra will initially be available in eight cities across Italy; Milan, Turin, Monza, Florence, Naples, Bari, Palermo, and Catania, the press statement says.

“Led by Ricardo Ruggiero, the launch of Melita Italia and Diamond Fibra blends our internet experience and customer focus with super-fast internet from the Open Fiber network and Plume’s intelligent smart home services to deliver a new level of service to Italian consumers. By delivering the fastest, most reliable and most secure internet experience on any device, Diamond Fibra is a perfect starting point for Melita Italia’s growth journey,” said Harald Roesch, CEO of Melita Ltd.

“Melita has just created the world’s first ‘modern triple play’ offering — unified and managed connectivity over fast fibre and reliable whole-home Wi-Fi, personalised parental controls & guest access, and tightly secured & protected devices. As Melita raises the bar in Italy with an unprecedented service bundle and customer experience, Plume is honoured to be partnering with such a pioneer,” Fahri Diner, Co-founder and CEO of Plume, said.

The post Melita Italia rolls out fibre services with Plume, Open Fiber first appeared on The Malta Business Weekly.

Plume’s launch in the United Kingdom comes less than a year after the introduction of Plume membership in the United States, which is a subscription-based service that includes features such as adaptive WiFi, HomePass and parental controls with customisable profiles.

Plume’s platform snowballed in 2018 through large-scale usage by companies such as Comcast, Bell Canada, Liberty Global, and Samsung. At the same time, by open-sourcing Plume’s device software middle layer called OpenSync, the company expanded through partnerships with Internet Service Providers (ISPs) in Switzerland, Malta, the Cayman Islands, the Netherlands, and now in the UK.

AI solution for better home security

Upon entering the United Kingdom, the company also launched its security offering for US and UK members called Advanced IoT Protection, which is an AI-powered security service designed to protect home IoT devices.

Plume uses AI to identify all devices connected to a home network, detects anomalies in device behaviour, and immediately quarantines devices that have been compromised to prevent a breach from spreading to other devices connected to the home network, the Plume press statement describes. The cloud-solution continually learns patterns of normal device behaviour across a large population of similar devices to spot abnormalities in real time and immediately act to protect users, the company says.

“The ever-increasing demand for smart home performance coupled with the proliferation of IoT devices means connectivity and security are merging and must be addressed jointly and comprehensively,” said Fahri Diner, CEO and co-founder of Plume. “Leveraging our scale as the operator of perhaps the largest software-defined-network in the world, our learnings gathered from a vast population of connected devices uniquely positions Plume to offer the most effective anomaly-based protection of IoT devices.”

The post Plume enters UK market, launches AI security tool first appeared on The Malta Business Weekly.