In order to stay on top of our game, we push ourselves through frequent cycles of updating our systems and work practices to anticipate the ever-changing business environment.

We have recently gone through an internal restructuring; which comprised of introducing new methods to help us maintain ruthless focus on providing cohesive and efficient services to our clients. At the same time, being highly driven by technology, Konnekt will soon be launching cutting-edge systems to further support our recruitment methodologies. At Konnekt, we are constantly seeking to innovate without losing sight of our core values: doing what is right, staying loyal to clients, and keeping real to situations.

“At Konnekt, we are constantly seeking to innovate without losing sight of our core values: doing what is right, staying loyal to clients, and keeping real to situations.”

Konnekt is very conscious about behaviour both internally and outside of our organisation. Internally, we do not reward “on commission” and do not tolerate high performers with a bad attitude, as cultivating a healthy in-house business culture is crucial for us. Working together with our clients, we keep an equal level of intensity between providing the best service possible, while maintaining our standards and setting expectations.

Booming industry

We have seen significant changes within our industry since we started back in 2007. Needless to say, Malta being one of the best-performing economies in Europe, results in a stable business environment, which provides the opportunity for us to delve into new and challenging projects. As anyone running a successful business knows: adaptability to change and courage for disruption is a necessity.

Konnekt plays a major role in a climate where the need for talent far outweighs the supply. In such an environment, keeping true to our values has become increasingly challenging. This is even more prevalent in the last few years with the sprouting of recruitment agencies, some which are too keen to get quick wins. We firmly believe this undermines the best practice in our industry. We have never and will never waiver from acting in the best interest of our clients and candidates, without compromising on accuracy for speed.

Most companies we work with are becoming savvier in dealing with the challenges of recruiting and retaining the best talent. If we are to remain relevant we must remain one step — or preferably three steps — ahead in offering solutions.

Keeping ahead of the game is our topmost priority, which essentially means keeping ourselves on our toes.

The post Konnekt maintains ruthless focus on the service of changing people’s lives first appeared on The Malta Business Weekly.

“Once you build a brand and get everything in place, you are left with people, and you need to make decisions,” Mr Smallwood Cassar offers his take on the importance of doing human resources well, talking at the fourteenth session of HR Network Series on 1 March 2018, organised by Salaries in Malta. He says the big challenge is to make people see how an organisation works, who does what, and where the company is headed.

Growing into the largest recruitment firm in Malta since its 2007 establishment, today employing more than 45 people, at the end of last year Konnekt aimed to increase its visibility for job seekers.

In 2018, Konnekt saw unique visitors of its website exceeding 270,000, registered more than 13,000 new candidates and had more than 65,000 jobs posted online. Four months after tweaking the website a tiny bit, they saw an 11.41% rise in new users, increased new registrations by 99.36% and increased new job applications by 17.9%, Mr Smallwood Cassar shares the figures.

What did Konnekt do? When a potential candidate arrived at their website to learn more about a job posting and then decided to leave the page, before they could actually leave, a pop-up window asked them why they were leaving without applying. The pop-up window containing a static image also linked jobseekers to the subpage where they could upload their resumes and could register with the recruitment firm. This increased new registrations by 2%, Mr Smallwood Cassar says.

Konnekt’s marketing team decided to ride the wave and replaced the static image in the pop-up window with a funny video, accompanied by a form for people to complete. This led to a 4.5% increase in contacts for recruiters to work on, according to the marketing chief. Konnekt also learnt that the form would work well with generalist roles, but not with finance and legal candidates, who seemed to be wary of tackling another form.

Mr Smallwood Cassar appears to be conscious about how consumers using different devices behave. While the pop-up window in the big screen is easier to swallow, in a mobile screen it is intrusive, and search engines would also rank such pages behind. As such, instead of a pop-up window, Konnekt used a sticky bar at the top of the browser.

Considering this as a test, Konnekt learnt that people keep changing their behaviour constantly, they are more open-minded and ready for trying new things and that keeping in touch with people by regular updates can pay off. The big take away of this test, as Mr Smallwood Cassar concludes, is that there is potential in the visitors that a website already has, which needs to be used before one would run and try attracting new visitors.

The post Konnekt decides to engage passive visitors for better visibility first appeared on The Malta Business Weekly.