Students studying creativity and innovation at the University of Malta’s Edward de Bono Institute recently had the opportunity to pitch their ideas directly to the marketing team of telco Melita Ltd, which will take forward the best ideas and integrate into its media and communications plans, according to a press statement sent to Business Malta.
“This partnership with the Edward de Bono Institute has been of great benefit for Melita, helping to inject new and creative ideas into our marketing strategy,” said Mireille Muscat, Head of Marketing at Melita. “This will help us to better communicate the benefits of using Melita’s infrastructure and products. We also hope that the experience will have given a useful practical insight to the students about what awaits them once their studies are completed,” she added.
“This initiative was a great experience for our students, giving them an opportunity to apply their theoretical knowledge to a practical scenario. The Edward de Bono Institute is committed to building partnerships like this with the private sector as we firmly believe that these initiatives help both students and potential future employers to understand each other’s skills and requirements,” said Margaret Mangion, Senior Lecturer at the Edward de Bono Institute.