Last Updated on Thursday, 10 October, 2024 at 11:33 am by Andre Camilleri
Jonathan Dalli is founder and CEO, Concept Stadium and co-founder of MACE
If you had asked me years ago whether a creative marketing agency should be involved in an aviation conference, my immediate answer would have been, “Why not?” But now, having co-founded the Malta Aviation Conference and Expo (MACE), the answer is much more amplified.
The decision for Concept Stadium to dive into the world of aviation was not just a natural progression but a strategic move that aligns perfectly with our agency’s core values and vision.
At first glance, aviation and creative marketing might seem worlds apart, but the two are more intertwined than one would think. Our involvement in MACE, now in its sixth edition, stems from a combination of curiosity, business acumen and the belief that creativity is essential in any industry, including aviation.
Aviation, much like branding and marketing, thrives on connections. Whether you’re fostering partnerships or establishing new business opportunities, MACE has proven to be an invaluable platform for expanding our network. Being a part of this international conference allows us to meet key players, innovators and decision-makers in the aviation sector, all of whom contribute to a larger ecosystem. For us at the Concept Stadium, networking goes beyond exchanging business cards. It’s about creating genuine relationships that open doors to exciting collaborations – both inside and outside the aviation industry. We see ourselves not just as an agency, but as advisors who can bring fresh perspectives to sectors that are constantly evolving. Aviation, with its rapid advancements, offers the perfect landscape to exercise our business acumen.
In addition to networking, MACE offers an incredible opportunity for branding and positioning – not just for the Concept Stadium, but for our clients, partners and sponsors. In today’s global economy, industries are converging, and aviation is no exception. A well-executed marketing strategy is critical to ensure that a brand resonates not just locally, but internationally. Through MACE, we have the privilege of advising on branding, digital, tech, communication and positioning, especially when businesses look to work in multiple countries and markets. We help clients adapt their messaging, visual identity, and tone to appeal to a broader, more diverse audience. Our involvement is not just a reflection of our agency’s capabilities, but also of our commitment to promoting Maltese businesses on a global stage, and with this, the Maltese flag.
While aviation is inherently global, one of the things I love most about MACE is how it shines a spotlight on Malta’s business ecosystem. It serves as a bridge between local enterprises and international markets, offering a platform to exhibit the best of what Malta has to offer. As a creative marketing agency, our role is to carry the Maltese flag into these international conversations. We help local brands present themselves with the confidence and professionalism needed to compete on a world stage. MACE allows us to advocate for Malta’s creative industries while also showcasing our nation’s potential for innovation, collaboration and growth.
Of course, none of this would be possible without strong content. Whether it’s digital media, public relations or marketing campaigns, MACE relies on the expertise of agencies like the Concept Stadium to deliver messages that resonate. From crafting keynote sessions to creating engaging social media content, we ensure that the story of MACE and its participants is conveyed in a compelling way. But it doesn’t stop at content creation. Metrics and data are vital in gauging the success of any marketing effort. We provide the tools and insights necessary for our partners to understand the impact of their communication efforts as well as their support efforts and optimise their future campaigns. In a fast-paced industry like aviation, where innovation is constant, being able to measure and adapt is crucial.
Another area where we feel privileged to contribute is the discussion around sustainability in aviation. MACE has become a hub for thought leadership, where changemakers and innovators come together to discuss the future of the industry. At the Concept Stadium, and together with our partners DC Aviation and Novargo, we actively invite and collaborate with key speakers who are passionate about driving positive change in aviation. Sustainability isn’t just a buzzword – it’s a responsibility. And through our involvement, we aim to highlight initiatives and ideas that will help shape a greener future for aviation. Being part of these important conversations allows us to contribute meaningfully, while also learning from the best minds in the field.
Finally, being part of MACE has been, quite simply, fun. The aviation industry is filled with passionate people, exciting ideas and groundbreaking technologies. As a creative marketing agency, we thrive on innovation, and there’s no shortage of that at MACE. Each year, we walk away from the conference not just with new contacts, but with fresh ideas and insights that we can apply to our work. It’s been a learning journey for the Concept Stadium, allowing us to step outside our usual boundaries and engage with an industry that is as fast-moving as it is fascinating.
By bridging the gap between creative marketing and aviation, we’ve been able to demonstrate the power of cross-industry collaboration. MACE has shown us that creativity knows no limits, and neither should your business strategy. For any business looking to explore new opportunities or lift-off their marketing approach, I invite you to reach out to the Concept Stadium at connect@stadium.com
