Atlas Insurance supports future entrepreneurs through JAYE

Candid! - winners of this year’s JAYE Digital Marketing Innovation Award supported by Atlas Insurance.

Last Updated on Tuesday, 11 May, 2021 at 9:31 am by Andre Camilleri

Atlas Insurance was the sponsor of the Digital Marketing Innovation Award, which was awarded to Candid! during the JAYE (Junior Achievement Young Enterprise) Finals and Awards Night which was held on 9 May.

Candid! won the award for their exceptional performance in the field of digital marketing innovation, which today is considered a crucial element in any successful business’ strategy. This young enterprise group is made up of four students from St. Aloysius College, who sought to make a sustainable difference by introducing Malta’s first-ever biodegradable phone cover.

Atlas Insurance congratulates Candid! as well as all the winners at this year’s JAYE Finals and Awards Night.

Atlas Insurance has been supporting JAYE since 2013. Earlier this year David Cassar, Business Development & Marketing Manager at Atlas Insurance, provided specialised workshops to participating students about the importance of market research as well as the ever-growing, multi-faceted aspects of digital marketing.

David Cassar noted how Atlas Insurance made it a point to support youths achieve their full potential, in their personal journeys towards becoming successful and upstanding citizens tomorrow. He said that the sponsorship of one of JAYE’s awards is one of several youth support programmes Atlas has in place. He referred to a host of internships offered by Atlas Insurance which help bolster students’ professional and personal careers, as well as The Atlas Youth Athlete of the month which recognises the exceptional performances of young sportspersons.

The Digital Marketing Innovation Award was sponsored and awarded by Atlas Insurance PCC Limited. It formed part of the JAYE Finals & Awards Night which were the culmination of an 8-month entrepreneurial journey for students participating in the post-secondary Company Programme and tertiary level StartUp Programme.

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