Led by a series of colourful and entertaining premium quality commercials, U*BET’s campaign features different cohorts of the Maltese society with the chosen tagline also underlining the brand’s believes in inclusivity. 

Commenting about this campaign, Maltco Lotteries’ CCO David Anthony Gatt said that the company is always thriving to provide the best possible betting offer to the Maltese Public. “Through this ambitious campaign, the company will not only seek to offer the most comprehensive betting offer for this year’s tournament but will be also investing to convey the campaign’s message to the Maltese society whilst inviting all football enthusiasts to join the largest betting community on the island”. 

The fully integrated marketing campaign will use multiple advertising channels; from traditional to digital and will include copious initiatives for the benefit of U*BET players and the General Public. Apart from sponsoring the live transmissions of the tournament as a main sponsor of PBS, the company will be launching several advantageous offers for punters betting on this much awaited event.  The latter include a Bet Bonus accumulator promotion, a Ball promotion and a Facebook Competition with several attractive prizes to be won every week.  In view of this tournament, the Maltese National Lottery operator will be also launching a series of short clips featuring popular presenters Ron Briffa and Rodney Gauci, together with Malta’s National team football player, Jade Flask.

U*BET players will have the opportunity to benefit from a vast variety of betting options with over 1000 Antepost, Pregame and Live betting markets being offered with very competitive odds, available from all Maltco points of sale across Malta & Gozo.

The full series of new TV commercials can be viewed here: https://www.maltco.com/corporate/news/full/UBET_UNVEILS_ITS_NEW_MARKETING_CAMPAIGN_TOGETHER_IN_THE_GAME

For more information you may email info@maltco.net, visit U*BET’s EURO Tournament website section: https://www.maltco.com/ubet/euro2020/ , the company’s social media pages or call Maltco’s Helpline on 23883333.

The post U*BET unveils its new marketing campaign – ‘together in the game’ first appeared on The Malta Business Weekly.

Recognised for putting its player’s safety at the core of its operations, Maltco has once again been accredited with the highest level of Responsible Gaming Certification (Level 4) by the World Lottery Association (WLA) and also the Responsible Gaming certification from the European Lotteries (EL) Association, which are the two leading associations in the lottery and gambling sector with more than 100 international members being affiliated to them.

Maltco Lotteries added two major milestones to its portfolio for the third consecutive time. The company has achieved the alignment with the EL Responsible Gaming Standards and has also met the criteria to be granted accreditation by the World Lottery Association in accordance with its agreement with the European State Lottery and Toto Association.

Responsible gaming is an integral part of the INTRALOT Group policy and Maltco as a member of the Group, applied Responsible Gaming practices in order to offer the players exciting, but at the same time secure gaming experiences. Vasileios Kasiotakis CEO of Maltco Lotteries Limited stated that Maltco Lotteries, engages, supports and continuously upgrades the Responsible Gaming processes, adhering to the principles, guidelines and standards set by the EL Responsible Gaming Framework. The company reaffirmed that whilst wanting players to entertain themselves, it also encourages them regularly to play in a very responsible way.

“This is a great achievement for Maltco as we place utmost importance to specifically design games on responsible gaming principles as we care about our player protection. Our company’s teams and agents devote any required effort, daily, in a continuous endeavor to protect our players from any Problem Gambling issue and direct them as appropriate to a secure and entertaining gaming experience,” commented the company’s CEO Vasileios Kasiotakis.

The WLA and EL Executive Committee stated their appreciation towards the sterling work that Maltco Lotteries and collaborators have performed throughout the years and they expressed their pleasure in giving the certification of alignment to Maltco Lotteries Ltd for the third time. Internally, the audit helped all functions of the lottery and all employees to come together, engage more directly and to better understand the importance of Responsible Gaming. Externally, Maltco sent a message to the stakeholders and the general public that commitment to Responsible Gaming is very important.

The most challenging aspect was the gathering of the necessary documentation, but impeccable teamwork helped to overcome this process. Maltco was audited by an international audit firm who found the company to be aligned with all the requirements to acquire this certification. The audit takes places every three years, with Maltco achieving its first certification from WLA and EL in 2014 and 2017.

For more information you may email info@maltco.net , visit the company’s website, social media pages or call Maltco’s Helpline on 23883333.

The post Maltco Lotteries re-certified in Responsible Gaming first appeared on The Malta Business Weekly.

The roles of the unit will include gathering intelligence and information related to suspicious betting and will work in liaison with local and foreign regulatory authorities, law enforcement agencies, betting monitoring systems, sporting bodies and gaming operators in order to investigate irregular and suspicious betting activity. 

MGA Senior Executive Antonio Zerafa as Sports Integrity Officer will represent the head of the unit. Mr Zerafa has been at the MGA for four years and has held various positions within the Criminal Probity Screening Department, as well as the Enforcement Directorate as Secretary to the MGA’s Fit and Proper Committee. 

“Having a dedicated Sports Integrity Unit is vital for the MGA’s statutory objective to ensure that gambling is free from crime, specifically the manipulation of sports competitions,” said Heathcliff Farrugia, MGA’s Chief Executive Officer.  

“The MGA is committing to cooperation with stakeholders to the extent permitted by law to act against a pervasive phenomenon that threatens the integrity of both the sports and the betting industries,” Mr Farrugia added. 

In addition, Mr Zerafa has a Degree in Criminology from the University of Malta where he is also a visiting lecturer, a Master’s Degree in Counter Fraud and Counter Corruption Studies from the University of Portsmouth, and is currently reading for a PhD in Law and Criminology with a focus on gaming-related crime at the Sheffield Hallam University.

The post MGA launches new sports integrity unit first appeared on The Malta Business Weekly.

Under the six-figure agreement — the exact financing details have not been disclosed — Betway branding will appear on the players’ jerseys and jackets. Betway will also have access to the players for content creation purposes, as well as experiential and social media activities, the press statement says without further clarifying the details.

“Having already had plenty of success with sponsorship in eSports, we are very excited to have signed a new partnership with PSG.LGD. The PSG brand is incredibly strong around the world and their involvement in eSports has already been extremely successful, notably their more recent move into Dota 2 with LGD. The PSG.LGD team has celebrated some early victories on the Dota 2 circuit and we cannot wait to be part of their future success,” said Anthony Werkman, CEO of Betway.

“Betway has always aimed to be at the forefront of the eSports movement, and we look forward to partnering with yet another major player in the space,” he added.

The latest deal expands Betway’s portfolio of eSports partnerships, which currently includes Dota 2 sponsorships with Ninjas in Pyjamas (NIP) and Invictus Gaming, alongside partnerships with NIP’s CS:GO team, as well as BIG and MIBR. Betway also sponsors a number of CS:GO tournaments, including ESL Pro League, Intel Extreme Masters, ESL One and the BLAST Pro Series.

The newly Betway-sponsored team landed two Majors on the 2017-2018 Dota 2 Pro Circuit, which helped them secure a direct invite to The International 2018, where they advanced to the grand finals but lost against OG in game five.

“We are pleased to welcome Betway to the Paris Saint-Germain family as a jersey partner of our eSports team. The partnership between such a globally-recognised brand and our club is yet another sign of the international appeal of the Paris Saint-Germain brand,” said Sébastien Wasels, Managing Director of the Paris Saint-Germain Asia-Pacific office.

“From now on, Betway and Paris Saint-Germain will shine together around the world to the rhythm of our team’s successes, starting with one of the biggest Dota 2 events of the year this summer: The International, which will take place in Shanghai in August,” Mr Wasels added.

“This new partnership confirms our development strategy in the sport. This is the reward for the ambitious project of our PSG.LGD team. With Betway, we will be able to offer more exclusive content for a wide international audience and engage even more with the Dota 2 community,” added Fabien Allègre, Chief Brand Diversification Officer at PSG.

PSG.LGD has been formed as a partnership between French football club Paris Saint-Germain and Chinese eSports organization LGD Gaming in April 2018. The original team was founded in 2009.

The Betway Group is a provider across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the United Kingdom, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

The post Betway partners with Dota 2 team PSG.LGD first appeared on The Malta Business Weekly.