Deloitte Malta bolsters digital consultancy with key hire

Caspian Rabone

Last Updated on Thursday, 9 June, 2022 at 9:21 am by Andre Camilleri

Deloitte Digital has appointed Caspian Rabone, a creative director, as the head of Customer Experience and Design to support ongoing digital transformation and digital product engagements. Caspian will oversee the creative services output while scaling up the Customer Experience, Marketing and Applied Design team.

Caspian has a wealth of international experience having held creative director positions at some of the most respected digital agencies worldwide including Wunderman, Blast Radius and Critical Mass in the UK and Canada. His client roster includes top tier global brands like Microsoft, Nokia, GSK, BMW and Apple. During his 20 years of leadership, he has grown and nurtured several design departments delivering industry leading work and believes on creating equal and multi-functional teams. He has mentored for the BIMA (British Interactive Media Assoc.) and D&AD, as well as having judged and won several awards.

Ludwig Micallef, director at Deloitte Malta and leader of the Deloitte Digital practice locally, believes that this important appointment will allow the firm to take customer experience and digital strategy to the next level. He explains: These are exciting times for Deloitte Digital, as we seek to respond to the growing demand for customer experience support. Caspian will enable Deloitte Digital to combine its core digital and technology capabilities with creative flair and international expertise. Caspian’s experience, unparalleled exposure to global brands and breadth of work, will enable us to provide extra value to clients. As part of Deloitte Central Mediterranean, Deloitte Digital in Malta aims to transform itself into an innovation hub and centre of excellence in this digital space.”

Marc Alden, CEO for Deloitte Malta, believes that digitalisation in its broadest sense will be at the heart of everything around us and that Deloitte Digital will remain at the forefront when it comes to supporting clients through this transformation process. “We recognise that our location as one of Europe’s newest technology innovation hubs and the recent EU funding for digital initiatives creates opportunities for Deloitte Malta. We are well positioned for the renewed focus on companies’ digital transformation and digital customer touch points. Deloitte Digital is playing a key role providing end-to-end digital solutions for its clients and our wider consulting practice. This requires experienced leaders to deliver quality and manage the growth.”

Rabone adds: ”I’m not new to Malta, with strong family ties here and I’ve watched the market mature considerably in recent years. Now we’re poised for further innovation and growth across the digital sector. I’m delighted to be joining Deloitte Digital at this key moment. With Deloitte’s ability and credibility locally and internationally, I believe we can use digital experiences and technology to drive business change and positive impact for customers and the market.”

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