Gaming Innovation Group Inc (GiG) will provide its B2B marketing compliance screening tool GiG Comply to bet365 under an agreement the two companies signed, according to a press statement. This makes bet365 the latest tier one operator to sign with GiG’s proprietary self-service technology.
“We are very pleased to have signed bet365, one of the leaders in the gambling industry, to GiG’s compliance screening tool and to support them in their marketing compliance,” said Richard Brown, Chief Operations Officer at GIG. “It’s great to know that we share the same aspirations for a safe and trusted environment. GiG Comply will support bet365 to keep compliance oversight and to be in control of affiliate activities, ensuring fair and fun iGaming for all,” the CEO added.
GiG Comply scans tens of thousands of web pages for content and links across multiple jurisdictions. Using this tool, bet365 can check for the presence or lack of notable terms, images and promotional links and whether age rated games or code red words are present next to a promotion.