Last Updated on Thursday, 16 September, 2021 at 10:48 am by Andre Camilleri
During the last decade, companies have increasingly had technology at the core of their business model. Google Cloud helps companies, from startups to conglomerates, with rapid integration of breakthrough technologies through the tools it has available.
For startups specifically, Google Cloud ensures more rapid progress when making use of Google’s engineer-to-engineer support, GTM resources and app development tools, as well as its unparalleled ability to transform massive amounts of data into insights and commitment to open source. Google Cloud also partners with a network of organizations that help startups thrive, including the leading VC firms and accelerators like Greylock Partners, Techstars and Index Ventures. Startups can check out the ‘Google for Startups’ program, which includes events, mentoring, training and support to businesses in 125 countries.
CEOs and Founders can also benefit from Google Cloud, as its tools help solve their toughest application development challenges and achieve their go-to-market goals. CTOs and VP Infra/IT, in particular, choose Google Cloud because it can deliver better customer experiences faster without sacrificing security, quality, or reliability. Its leading-edge app development, data analytics and AI tools help them accelerate innovation while reducing costs.
Chiara Caroti, Head of Corporate and Digital Native for Italy and Malta at Google Cloud, states that “Nowadays, agility in structuring applications and time to market reduction have a pivotal role to the achievement of competitive advantage. Many application developers dedicate the majority of their time to issue resolutions, rather than the new product creation and this is where we can offer our support.” Some companies which have made use of Google Cloud’s services are King, the makers of Candy Crush Saga and other games, Activision Blizzard, which uses Google Cloud’s game hosting infrastructure for live broadcasts of Overwatch League and other esports, and Spotify, which is now able to give its users a fast, reliable and secure experience.
And how does Malta compare to other countries in the digitization field? Malta, today, is a breeding ground for Digital Native companies: in 2020 the country ranked fifth over 28 EU countries according to DESI (Digital Economy and Society Index) index, which monitors countries’ digital performance and shows a European overview about Digital Economy. Additionally, Big Data analyses is used by 24% of the companies, which is the highest score in the EU, and the Maltese government has said before that it deems ICT as a key enabler for the advancement of the local economy. In this context, Google Cloud are keen to offer their solutions to accelerate companies’ digital transformation. Caroti tells Malta Business Weekly that “Malta has an incredible potential for us, being one of the most active countries in EMEA for Gaming and Digital Natives. Therefore we restructured our operations and GTM to be fully focused on this territory. We also invested to create an ecosystem of local partners to support our customers at best.”.
Google Cloud are partnering with Amagis Capital, which has been operating in Malta for almost a decade. With their thorough understanding of the Maltese culture and familiarity with the local ecosystem, Google Cloud believe that Amagis will provide local support and presence to support Maltese companies.
On the 17th of September, Google Cloud and AmagisTech as their reference partner in Malta are holding an event at the Mediterranean Conference Centre in Valletta, dedicated to CxO and technical functions dealing with Cloud and Security topics. Speakers will include Malta Gaming Authority, some of the top Gaming Companies in Malta and Google Cloud experts. Those interested in attending may register online.