LifeCycle Challenge 2019 members receive new kit

Alfred J. Borg hands over the new Nescafé 3in1 LifeCycle Challenge kit to Alan Curry with cyclists and back-up team in the background. (source: Nescafe Media)

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Nestlé Malta’s Marketing and Corporate Communications Manager Alfred J. Borg presented a new cycling kit to a group of cyclists and back-up team members from LifeCycle Challenge on 2 June at the Nestlé Consumer Centre in Lija, according to a press statement sent to Business Malta.

“The generous support by Nescafé 3in1 is not only in financial terms but also in the encouragement to further pursue our good cause. Thirty cyclists and five back-up team members have joined this year’s edition. We are all geared up for the four months of tough training ahead to prepare us for the Challenge,” said Alan Curry the founder of LifeCycle Malta Foundation.

“As the main sponsor of LifeCycle Challenge, we admire the strong positive attitude of the team behind LifeCycle Challenge. Their endeavours, efforts and commitment to raising money to be able to further improve the care of kidney failure patients and their relatives is simply commendable,” Mr Borg said about the sponsorship.

The charity events this year were organised in May at two places in Malta: at the University of Malta Msida Campus and at the city gate in Valletta opposite the Maltese parliament building, where €1,142 was collected for patients suffering from end-stage renal disease. Participants rode stationary bikes, turning every five minutes of cycling into a €2 donation each.

LifeCycle has organised bike challenges for more than two decades by now in different countries to generate funding for the needs and care of kidney disease patients and their families. The foundation’s work focuses on three major areas; raising awareness, supporting treatment and research, and working hand in hand with the medical staff of Mater Dei Hospital’s Renal Unit.