Melita’s mobile subscriber numbers are close to 140,000, reaching “record heights”, the Malta-based telco provider said in a press statement sent to Business Malta. Latest figures by watchdog Malta Communications Authority show that more than 21% of customers in Malta use Melita Mobile today.
“The subscriber growth results are very positive especially when considering Melita was the third operator in the Maltese market. We are grateful to our customers for their loyalty and support. Melita’s success in attracting a growing number of mobile customers is the result of a focused effort to provide the best possible customer experience and value for money,” said Harald Roesch, CEO at Melita Limited.
Melita believes that the launch of mobile plans offering unlimited data supported its subscriber growth by 16% in 2018.
“Among other initiatives, major investment went into a brand new — and Malta’s only — 5G ready mobile network, as well as a significant increase in mobile roaming agreements that provide access to customers to faster and cheaper roaming experience,” the CEO added.