Think pink: MAPFRE joins the fight against breast cancer

Last Updated on Friday, 23 October, 2020 at 8:32 pm by Andre Camilleri

The International Day against Breast Cancer is celebrated on 19 October and MAPFRE once again joined this cause, with various awareness-raising activities, at a time when some people are not going to their screenings due to the effects of COVID-19. These screenings—including regular mammograms and self-examinations—are critical for early detection of this disease.

During the harshest months of the pandemic, many people stopped going to the hospital for routine screenings due to fear of COVID-19 and the challenge faced by health services. However, detecting breast cancer in the early stages of the disease is essential to treating it and improving the quality of life of people who suffer from it. Therefore, it is still advisable to go to these screenings despite the unfortunate circumstances imposed by the pandemic.

Furthermore, MAPFRE is also focusing on men this year through its global information campaign carried out by its employees. Breast cancer does not only affect women. Even though it is much less common than in women, the disease can still affect men. That is why prevention in men is also key in the fight against breast cancer.

This month, MAPFRE Malta, which is comprised of MAPFRE Middlesea and MAPFRE MSV Life, has once again contributed towards the cause by collaborating with Action for Breast Cancer Foundation for the second consecutive year in order to raise awareness regarding the prevention and/or early detection of breast cancer. Founded by Helen Muscat and Esther Sant, Action for Breast Cancer Foundation is a non-profit organisation that provides support to those undergoing the condition by collaborating with other entities in order to raise funds and generate awareness towards the cause. The colour pink has already become a symbol of the fight against breast cancer and MAPFRE is joining this cause again by adding pink to its corporate website and profiles across all social networks.  

This campaign emphasizes the importance of regular self-examinations so that the possibility of survival may be significantly improved. Further to this, MAPFRE Middlesea are collaborating with Action for Breast Cancer Foundation by donating €1 for every online policy purchased or renewed throughout the month of October, as well as offering several preventive medical services through its health insurance in order to be able to diagnose breast diseases early.

These awareness, information and prevention initiatives are part of the MAPFRE Healthy company corporate model, which aims to improve the health and well-being of its employees and their families.

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