Kindred Group will start using Gaming Innovation Group Inc’s (GiG) B2B marketing compliance solution GiG Comply, under a partnership the two companies just signed, according to a press statement.
Kindred expects to strenghthen affiliate compliance processes through this partnership. Kindred will deploy the GiG Comply self-service monitoring solution to track affiliate activity and content for its brands. GiG Comply also offers monitoring over promotional content including text, image and banner promotions, the press release says.
Kindred hopes to benefit from the GiG Comply software, adding that it can protect its brands online in a constantly changing environment, helping them to remain compliant.
“I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our Affiliate activity is compliant and sustainable,” said Ryan Henderson, Head of Affiliates at Kindred Group
“We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment,” said Richard Brown, chief operations officer at GiG. “Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes,” he added.