National Lottery plc launches new retail store concept

Last Updated on Saturday, 18 February, 2023 at 4:02 pm by Andre Camilleri

An investment of €10 million over the next two years

Silvio Schembri, Minister for the Economy, European Funds and Lands, unveiled the first new National Lottery retail store concept in Hamrun. The inauguration of the new National Lottery retail store in Hamrun, forms an integral part of the investment programme that will see National Lottery plc invest €10 millionin the next two years to upgrade itsretail network across Malta and Gozo. This investment programme will also create unparalleled employment opportunities in a dynamic and evolving industry as an estimated 200 new jobs will be created in the process.

National Lottery plc took over the operations of the national lottery of Malta in July 2022 and since then has embarked on a comprehensive investment programme in a bid to modernize and expand the retail distribution network of the national lottery of Malta. The robust investment in the retail distribution network is considered as one of the strategic pillars through which National Lottery plc aims to grow the popularity of the national lottery.

The unveiling of the first new concept store in Hamrun comes a week after the national lottery commemorates 100 years since the first draw of the lotto game in Malta that took place on 10th February 1923. The historic perspective of the game of lotto exemplifies the strong roots that Maltese society has towards lottery games.

“The investment programme of National Lottery plc in a bid to bring the games of the national lottery closer to the public, is another vote of confidence in the sector,” commented Minister Schembri during the inauguration ceremony. “The creation of further jobs in the industry and the new investment that the company is undertaking to reposition the national lottery are indeed encouraging and prove that the underlying fundamentals of the gaming industry in Malta are indeed strong. We welcome this investment and look forward to witnessing the growth that such an investment will bring to the lottery sector,” concluded Minister Schembri.

The unveiling of the new store concept was also addressed by National Lottery plc Chief Commercial Officer, Mr. Franco De Gabriele. “The expansion and upgrade of the retail distribution network and the creation of a new store concept was always an essential part of our growth strategy,” commented Mr. De Gabriele. “Over the past year we have been working tirelessly to create a comprehensive retail distribution plan that would allow the company to service the strong demand for our products. Through this new store concept, the creation of a network of new stores and through the continued investments undertaken with our lottery agents, we are confident that the market demand will be fulfilled in the best manner possible. We aim to upgrade all of our current retail distribution network and launch 60new stores over the next 2 years. This will create job opportunities for those that would like to form part of the National Lottery family.”

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